What's the difference between user research and data analysis?

User research tells you why users behave the way they do (through surveys, interviews, usability testing). Data analysis tells you what they're actually doing (through metrics, usage patterns, conversion rates). I combine both to give you the complete picture.

What types of businesses do you work with?

Any business that wants to make better decisions with data and user insights! Whether you're a startup validating an idea or an established company optimizing your customer experience, I tailor my approach to your specific needs and goals.

What if we're not sure what type of research we need?

That's exactly why I offer strategy consultations. We'll discuss your business goals, current challenges, and what decisions you need to make. Then I'll recommend the research approach that will give you the most valuable insights for your investment.

How do you ensure user privacy and data security?

I follow strict data protection protocols and can sign NDAs for sensitive projects. All research data is handled confidentially and securely, with participants' privacy protected throughout the process.